Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals

Despite the robust evidence that congruent background music in the physical store environment positively affects consumer reactions, less is known about its effects in an online context. The present study aims (1) to examine whether congruency via multiple elicited crossmodal correspondences between...

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Detalles Bibliográficos
Autores principales: Doucé, Lieve, Adams, Carmen, Petit, Olivia, Nijholt, Anton
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9171074/
https://www.ncbi.nlm.nih.gov/pubmed/35686063
http://dx.doi.org/10.3389/fpsyg.2022.883920

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9171074/
https://www.ncbi.nlm.nih.gov/pubmed/35686063
http://dx.doi.org/10.3389/fpsyg.2022.883920

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