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Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine

There are some advantages of traditional Chinese medicine in anti-COVID-19, and more and more Chinese people are beginning to accept health care of Traditional Chinese Medicine (TCM). By selecting two important independent variables, degree of Chinese cultural identity and performance expectation, t...

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Detalles Bibliográficos
Autores principales: Lin, Shengliang, Yan, Yan, Hu, Chenxi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9172210/
https://www.ncbi.nlm.nih.gov/pubmed/35685901
http://dx.doi.org/10.1155/2022/3342169
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author Lin, Shengliang
Yan, Yan
Hu, Chenxi
author_facet Lin, Shengliang
Yan, Yan
Hu, Chenxi
author_sort Lin, Shengliang
collection PubMed
description There are some advantages of traditional Chinese medicine in anti-COVID-19, and more and more Chinese people are beginning to accept health care of Traditional Chinese Medicine (TCM). By selecting two important independent variables, degree of Chinese cultural identity and performance expectation, their influence mechanism on the consumption attitude of health care for TCM is studied. The results show that the two dimensions of degree of Chinese cultural identity significantly affect the consumption attitude of health care for TCM, and the surface recognition dimension negatively affects the behavioral attitude of health care for TCM. The deep behavioral dimension has a positive impact on the consumption attitude of health care for TCM. Performance expectation has a positive impact on the consumption attitude of health care for TCM. Chinese cultural identity and performance expectation have a positive interaction on the consumption attitude of health care for TCM.
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spelling pubmed-91722102022-06-08 Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine Lin, Shengliang Yan, Yan Hu, Chenxi Comput Math Methods Med Research Article There are some advantages of traditional Chinese medicine in anti-COVID-19, and more and more Chinese people are beginning to accept health care of Traditional Chinese Medicine (TCM). By selecting two important independent variables, degree of Chinese cultural identity and performance expectation, their influence mechanism on the consumption attitude of health care for TCM is studied. The results show that the two dimensions of degree of Chinese cultural identity significantly affect the consumption attitude of health care for TCM, and the surface recognition dimension negatively affects the behavioral attitude of health care for TCM. The deep behavioral dimension has a positive impact on the consumption attitude of health care for TCM. Performance expectation has a positive impact on the consumption attitude of health care for TCM. Chinese cultural identity and performance expectation have a positive interaction on the consumption attitude of health care for TCM. Hindawi 2022-06-01 /pmc/articles/PMC9172210/ /pubmed/35685901 http://dx.doi.org/10.1155/2022/3342169 Text en Copyright © 2022 Shengliang Lin et al. https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Article
Lin, Shengliang
Yan, Yan
Hu, Chenxi
Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine
title Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine
title_full Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine
title_fullStr Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine
title_full_unstemmed Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine
title_short Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine
title_sort influence of degree of chinese cultural identity and performance expectation on consumption attitude for health care of traditional chinese medicine
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9172210/
https://www.ncbi.nlm.nih.gov/pubmed/35685901
http://dx.doi.org/10.1155/2022/3342169
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