BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework

Neuromarketing relies on Brain Computer Interface (BCI) technology to gain insight into how customers react to marketing stimuli. Marketers spend about $750 billion annually on traditional marketing camping. They use traditional marketing research procedures such as Personal Depth Interviews, Survey...

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Detalles Bibliográficos
Autores principales: Mashrur, Fazla Rabbi, Rahman, Khandoker Mahmudur, Miya, Mohammad Tohidul Islam, Vaidyanathan, Ravi, Anwar, Syed Ferhat, Sarker, Farhana, Mamun, Khondaker A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Human Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9177951/
https://www.ncbi.nlm.nih.gov/pubmed/35693537
http://dx.doi.org/10.3389/fnhum.2022.861270

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9177951/
https://www.ncbi.nlm.nih.gov/pubmed/35693537
http://dx.doi.org/10.3389/fnhum.2022.861270

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