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BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework
Neuromarketing relies on Brain Computer Interface (BCI) technology to gain insight into how customers react to marketing stimuli. Marketers spend about $750 billion annually on traditional marketing camping. They use traditional marketing research procedures such as Personal Depth Interviews, Survey...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9177951/ https://www.ncbi.nlm.nih.gov/pubmed/35693537 http://dx.doi.org/10.3389/fnhum.2022.861270 |