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Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy

This study investigated the impact of value consonance on employee-based brand equity through the mediating role of teachers' self-efficacy and belongingness. For this purpose, a deductive approach was followed, and data were collected under a cross-sectional research design from academia throu...

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Detalles Bibliográficos
Autores principales: Yang, Xianbi, Hussain Qureshi, Abrar, Kuo, Yenku, Quynh, Nguyen Ngoc, Kumar, Tribhuwan, Wisetsri, Worakamol
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9179639/
https://www.ncbi.nlm.nih.gov/pubmed/35693526
http://dx.doi.org/10.3389/fpsyg.2022.900972