Canadian COVID-19 Crisis Communication on Twitter: Mixed Methods Research Examining Tweets from Government, Politicians, and Public Health for Crisis Communication Guiding Principles and Tweet Engagement

To foster trust on social media during a crisis, messages should implement key guiding principles, including call to action, clarity, conversational tone, compassion and empathy, correction of misinformation, and transparency. This study describes how crisis actors used guiding principles in COVID-1...

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Detalles Bibliográficos
Autores principales: MacKay, Melissa, Cimino, Andrea, Yousefinaghani, Samira, McWhirter, Jennifer E., Dara, Rozita, Papadopoulos, Andrew
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9180105/
https://www.ncbi.nlm.nih.gov/pubmed/35682537
http://dx.doi.org/10.3390/ijerph19116954

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9180105/
https://www.ncbi.nlm.nih.gov/pubmed/35682537
http://dx.doi.org/10.3390/ijerph19116954

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