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An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution

Reputation is a crucial intangible asset of any business. The model of corporate reputation determinants, including both cognitive and emotional dimensions and their interactions, may vary in different contexts and industries. The purpose of this paper is to examine the determinants of bank reputati...

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Detalles Bibliográficos
Autores principales: Hoang, Dung Phuong, Doan, Ngoc Thang, Nguyen, Thi Hong Hai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9186281/
https://www.ncbi.nlm.nih.gov/pubmed/35702484
http://dx.doi.org/10.1007/s43546-022-00234-1
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author Hoang, Dung Phuong
Doan, Ngoc Thang
Nguyen, Thi Hong Hai
author_facet Hoang, Dung Phuong
Doan, Ngoc Thang
Nguyen, Thi Hong Hai
author_sort Hoang, Dung Phuong
collection PubMed
description Reputation is a crucial intangible asset of any business. The model of corporate reputation determinants, including both cognitive and emotional dimensions and their interactions, may vary in different contexts and industries. The purpose of this paper is to examine the determinants of bank reputation in the context of the Vietnam banking sector during the Covid-19 crisis. The conceptual framework was developed from both exploratory research with in-depth interviews and the literature. A structural equation model linking both emotional and cognitive antecedents to each other and bank reputation is tested using data from a sample of 318 Vietnamese individual bank customers. The research results indicate that apart from customers’ perceptions about their banks’ products and services, social responsibility, vision and leadership, financial capacity, customer satisfaction and trust which are suggested from the literature, banks’ ability to provide risk management solutions to customers also has a positive impact on bank reputation. In addition, customer trust totally mediates the effects of customers’ perceptions about their banks’ offerings and social responsibility on bank reputation. The findings imply multiple ways in which both cognitive and emotional variables should be considered to build bank reputation, in which, building customer trust and providing risk management solutions to customers are the keys. The study is noteworthy that given a special research context, it finds the invalidity of some bank characteristics in signalling bank reputation though they have been repeatedly mentioned as determinants of corporate reputation from the relevant classical postulates.
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spelling pubmed-91862812022-06-10 An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution Hoang, Dung Phuong Doan, Ngoc Thang Nguyen, Thi Hong Hai SN Bus Econ Original Article Reputation is a crucial intangible asset of any business. The model of corporate reputation determinants, including both cognitive and emotional dimensions and their interactions, may vary in different contexts and industries. The purpose of this paper is to examine the determinants of bank reputation in the context of the Vietnam banking sector during the Covid-19 crisis. The conceptual framework was developed from both exploratory research with in-depth interviews and the literature. A structural equation model linking both emotional and cognitive antecedents to each other and bank reputation is tested using data from a sample of 318 Vietnamese individual bank customers. The research results indicate that apart from customers’ perceptions about their banks’ products and services, social responsibility, vision and leadership, financial capacity, customer satisfaction and trust which are suggested from the literature, banks’ ability to provide risk management solutions to customers also has a positive impact on bank reputation. In addition, customer trust totally mediates the effects of customers’ perceptions about their banks’ offerings and social responsibility on bank reputation. The findings imply multiple ways in which both cognitive and emotional variables should be considered to build bank reputation, in which, building customer trust and providing risk management solutions to customers are the keys. The study is noteworthy that given a special research context, it finds the invalidity of some bank characteristics in signalling bank reputation though they have been repeatedly mentioned as determinants of corporate reputation from the relevant classical postulates. Springer International Publishing 2022-06-10 2022 /pmc/articles/PMC9186281/ /pubmed/35702484 http://dx.doi.org/10.1007/s43546-022-00234-1 Text en © The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Original Article
Hoang, Dung Phuong
Doan, Ngoc Thang
Nguyen, Thi Hong Hai
An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution
title An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution
title_full An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution
title_fullStr An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution
title_full_unstemmed An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution
title_short An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution
title_sort expanded model of bank reputation in the context of the covid-19 crisis: a vietnamese contribution
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9186281/
https://www.ncbi.nlm.nih.gov/pubmed/35702484
http://dx.doi.org/10.1007/s43546-022-00234-1
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