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Restaurant Diners’ Switching Behavior During the COVID-19 Pandemic: Protection Motivation Theory

The unsettling fear of COVID-19 infections has caused a new trend in consumer behavior in the food and beverage industry. The unprecedented COVID-19 pandemic has shifted consumers’ preferences from eat-in to online delivery. This research aims to measure the impact of consumers’ motivation to protec...

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Detalles Bibliográficos
Autores principales: Mahmood, Hamid, Rehman, Asad Ur, Sabir, Irfan, Rauf, Abdul, Afthanorhan, Asyraf, Nawal, Ayesha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9186519/
https://www.ncbi.nlm.nih.gov/pubmed/35693527
http://dx.doi.org/10.3389/fpsyg.2022.833627