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Restaurant Diners’ Switching Behavior During the COVID-19 Pandemic: Protection Motivation Theory
The unsettling fear of COVID-19 infections has caused a new trend in consumer behavior in the food and beverage industry. The unprecedented COVID-19 pandemic has shifted consumers’ preferences from eat-in to online delivery. This research aims to measure the impact of consumers’ motivation to protec...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9186519/ https://www.ncbi.nlm.nih.gov/pubmed/35693527 http://dx.doi.org/10.3389/fpsyg.2022.833627 |