Consumer Anxiety and Assertive Advertisement Preference: The Mediating Effect of Cognitive Fluency

Companies often seek to persuade consumers to buy products or services through assertive advertising, but such advertising is often resisted by consumers. In order to identify ways to increase consumers' preference for assertive advertising, this study starts by considering consumers' anxi...

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Detalles Bibliográficos
Autor principal: Wang, Jun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9190303/
https://www.ncbi.nlm.nih.gov/pubmed/35707673
http://dx.doi.org/10.3389/fpsyg.2022.880330

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9190303/
https://www.ncbi.nlm.nih.gov/pubmed/35707673
http://dx.doi.org/10.3389/fpsyg.2022.880330

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