Integrating big data and marketing concepts into tourism, hospitality operations and strategy development

Big data (BD) research articles are on new issues, this study sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with comprehensive viewpoints across different research fields in tourism and hospitality literatures. Content analysis was conducted to...

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Detalles Bibliográficos
Autores principales: Liu, Chih-Hsing, Horng, Jeou-Shyan, Chou, Sheng-Fang, Yu, Tai-Yi, Huang, Yung-Chuan, Lin, Jun-You
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9191529/
https://www.ncbi.nlm.nih.gov/pubmed/35729961
http://dx.doi.org/10.1007/s11135-022-01426-5

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9191529/
https://www.ncbi.nlm.nih.gov/pubmed/35729961
http://dx.doi.org/10.1007/s11135-022-01426-5

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