What Factors Shape Whether Digital Food Marketing Appeals to Children?

OBJECTIVES: Children are exposed to large amounts of unhealthy food marketing on digital media. This marketing contains elements that marketing experts consider child-appealing, such as cartoons, bold colors, and childish font styles. Although these elements capture children's attention, there...

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Detalles Bibliográficos
Autores principales: Valderrama, Camilo, Olstad, Dana, Lee, Yun, Lee, Joon
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2022
Materias:
Dietary Patterns
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9193432/
http://dx.doi.org/10.1093/cdn/nzac054.061

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9193432/
http://dx.doi.org/10.1093/cdn/nzac054.061

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