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What Factors Shape Whether Digital Food Marketing Appeals to Children?
OBJECTIVES: Children are exposed to large amounts of unhealthy food marketing on digital media. This marketing contains elements that marketing experts consider child-appealing, such as cartoons, bold colors, and childish font styles. Although these elements capture children's attention, there...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Oxford University Press
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9193432/ http://dx.doi.org/10.1093/cdn/nzac054.061 |