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How Do Consumers’ Beliefs About Product Price, Taste, and Health Affect Attention to Health-Differentiated Product-Sets?
OBJECTIVES: Consumers face myriad food products in supermarkets, obviating consideration of all options. Consumers are likely to direct scarce attention to products they believe will provide them the best outcome. However, consumers may hold inaccurate beliefs—particularly about health attributes wh...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Oxford University Press
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9193932/ http://dx.doi.org/10.1093/cdn/nzac059.014 |