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Consumer impulse buying behavior: the role of confidence as moderating effect
Many indicators have been proposed that can contribute to impulse buying. However, few studies have examined the role of social comparison in impulse buying, materialism, and negative affect, and even less is known about the underlying processes that may moderate these relationships. The objective o...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9198328/ https://www.ncbi.nlm.nih.gov/pubmed/35721683 http://dx.doi.org/10.1016/j.heliyon.2022.e09672 |