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Internationalization Issues in Chinese Firms: One Belt, One Road-Based Perspective
The underlying aim of this study was to investigate the impact of human resource management (HRM) practices, organizational identity, and brand leadership on employee brand-based equity through the mediatory role of brand knowledge dissemination. A questionnaire was adopted to obtain data from 421 e...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9202083/ https://www.ncbi.nlm.nih.gov/pubmed/35719583 http://dx.doi.org/10.3389/fpsyg.2022.881155 |