Creating a Sincere Sustainable Brand: The Application of Aristotle’s Rhetorical Theory to Green Brand Storytelling

As consumers become skeptical of green products, green brands may need to put trust-building on their business agenda. The study aims to use the rhetorical theory of Aristotle to examine the influence of a green brand story on perceived brand sincerity and brand trust. The study explores whether cus...

Descripción completa

Detalles Bibliográficos
Autores principales: Huang, Chaohua, Zhuang, Shaoshuang, Li, Ziyuan, Gao, Jingke
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9202827/
https://www.ncbi.nlm.nih.gov/pubmed/35719465
http://dx.doi.org/10.3389/fpsyg.2022.897281

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9202827/
https://www.ncbi.nlm.nih.gov/pubmed/35719465
http://dx.doi.org/10.3389/fpsyg.2022.897281

Ejemplares similares