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Revenue implications of celebrities on Broadway theatre
Live entertainment revenue management practices depend upon understanding the most salient drivers of shifts in demand. Motivated by the increasing usage of dynamic pricing on Broadway, we explore factors that impact revenue in live theatre. Based on a fixed effects model and a novel dataset of reve...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9204377/ http://dx.doi.org/10.1057/s41272-022-00392-9 |