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Revenue implications of celebrities on Broadway theatre

Live entertainment revenue management practices depend upon understanding the most salient drivers of shifts in demand. Motivated by the increasing usage of dynamic pricing on Broadway, we explore factors that impact revenue in live theatre. Based on a fixed effects model and a novel dataset of reve...

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Detalles Bibliográficos
Autores principales: Maclean, Kyle D. S., Ødegaard, Fredrik
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9204377/
http://dx.doi.org/10.1057/s41272-022-00392-9

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