Cargando…
Do Critical Reviews Affect Box Office Revenues Through Community Engagement and User Reviews?
With advances in technology and the popularity of the Internet, consumers increasingly rely on various sources of electronic word-of-mouth (eWOM), such as online user reviews and critical reviews, in their decision-making processes. Despite general consensus on the importance of eWOM and the ability...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9204591/ https://www.ncbi.nlm.nih.gov/pubmed/35719485 http://dx.doi.org/10.3389/fpsyg.2022.900360 |