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Uncertainty of Artificial Intelligence Assistant: The Effect of Assistant Type on Variety Seeking
In service marketing, AI assistants and self-service technology have become popular. As a result, it is critical to enrich the understanding of whether consumers react differently in the artificial intelligence (AI) service context in comparison with the human service context. This study examines th...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9204598/ https://www.ncbi.nlm.nih.gov/pubmed/35719592 http://dx.doi.org/10.3389/fpsyg.2022.904302 |