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Can Psychological Contracts Decrease Opportunistic Behaviors?
Behavioral psychology is increasingly important in relationship marketing. As key factors of emotional interactions between buyer and seller, psychological contracts and opportunistic behaviors play a critical role in interorganizational relationships which are based on personal relationships of bou...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9205657/ https://www.ncbi.nlm.nih.gov/pubmed/35719522 http://dx.doi.org/10.3389/fpsyg.2022.911389 |