Optimal Sales Promotion in a Supply Chain Using Consignment Contract under Stochastic Demand

Sales promotion is getting more and more prosperous in Chinese cross-border e-commerce platforms where the demand is uncertain. However, most existing literature on promotion strategies is focusing on deterministic demand. In this paper, we propose a game-theoretical model under multiplicative stoch...

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Detalles Bibliográficos
Autores principales: Wang, Ruotong, Li, Jianbin, Xu, Han, Dai, Bin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9206423/
https://www.ncbi.nlm.nih.gov/pubmed/35757565
http://dx.doi.org/10.1007/s11518-022-5532-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9206423/
https://www.ncbi.nlm.nih.gov/pubmed/35757565
http://dx.doi.org/10.1007/s11518-022-5532-x

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