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Optimal Sales Promotion in a Supply Chain Using Consignment Contract under Stochastic Demand
Sales promotion is getting more and more prosperous in Chinese cross-border e-commerce platforms where the demand is uncertain. However, most existing literature on promotion strategies is focusing on deterministic demand. In this paper, we propose a game-theoretical model under multiplicative stoch...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9206423/ https://www.ncbi.nlm.nih.gov/pubmed/35757565 http://dx.doi.org/10.1007/s11518-022-5532-x |