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Associations between perceived source credibility, e-cigarettes, and e-cigarette ad perceptions

The use of e-cigarettes among U.S. adults remains high, and aggressive industry advertising is a contributor. Consumer opinions of the e-cigarette industry’s credibility can influence e-cigarette product and ad perceptions. The purpose of this study was to examine the association of perceived source...

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Detalles Bibliográficos
Autores principales: Lee, Donghee N., Liu, Jessica, Keller-Hamilton, Brittney, Patterson, Joanne G., Wedel, Amelia V., Vázquez-Otero, Coralia, Stevens, Elise M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9207267/
https://www.ncbi.nlm.nih.gov/pubmed/35733610
http://dx.doi.org/10.1016/j.pmedr.2022.101862