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Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies
Although the concept of brand equity has been investigated using various approaches, a comprehensive neural basis for brand equity remains unclear. The default mode network (DMN) as a mental process might influence brand equity related consumers' decision-making, as reported in the marketing li...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9207674/ https://www.ncbi.nlm.nih.gov/pubmed/35734557 http://dx.doi.org/10.1016/j.heliyon.2022.e09702 |