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Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility

Consumers’ potential reactions toward genetically modified (GM) foods affect their commercial feasibility and determine the decisions of economic agents. Inconsistent information on GM foods has created a sense of uncertainty in Chinese consumers’ mind. This paper studies how the information about r...

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Detalles Bibliográficos
Autores principales: Zhang, Mingyang, Chen, Zihao, Fan, Yubing, Cheng, Zhiqiang, Lv, Ting, Chen, Yuling
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Taylor & Francis 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9208621/
https://www.ncbi.nlm.nih.gov/pubmed/34979863
http://dx.doi.org/10.1080/21645698.2021.2002627