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Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility

Consumers’ potential reactions toward genetically modified (GM) foods affect their commercial feasibility and determine the decisions of economic agents. Inconsistent information on GM foods has created a sense of uncertainty in Chinese consumers’ mind. This paper studies how the information about r...

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Autores principales: Zhang, Mingyang, Chen, Zihao, Fan, Yubing, Cheng, Zhiqiang, Lv, Ting, Chen, Yuling
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Taylor & Francis 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9208621/
https://www.ncbi.nlm.nih.gov/pubmed/34979863
http://dx.doi.org/10.1080/21645698.2021.2002627
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author Zhang, Mingyang
Chen, Zihao
Fan, Yubing
Cheng, Zhiqiang
Lv, Ting
Chen, Yuling
author_facet Zhang, Mingyang
Chen, Zihao
Fan, Yubing
Cheng, Zhiqiang
Lv, Ting
Chen, Yuling
author_sort Zhang, Mingyang
collection PubMed
description Consumers’ potential reactions toward genetically modified (GM) foods affect their commercial feasibility and determine the decisions of economic agents. Inconsistent information on GM foods has created a sense of uncertainty in Chinese consumers’ mind. This paper studies how the information about risks and benefits of GM foods from major sources influences Chinese consumer intention to purchase GM soybean oil. This analysis uses data from a survey of 880 residents randomly sampled from 13 cities in Jiangsu province. Using a multinomial logit model, we analyze the effects of information consistency and source credibility. The results show because of new information about 17.36% of consumers increase their intention to purchase GM soybean oil, and 15.10% of consumers decrease purchase intention. Compared to consistent information, inconsistent information can maximize change of purchase intention. The attitude change is greatest when there is a moderate difference between the new information and the initial consumer attitude. Furthermore, trust in biotechnology research institutes, government departments about GM, and GM experts are easier to promote consumers to change their intention to purchase GM soybean oil in a positive direction. Finally, we discuss implications for agencies as to strengthening the regulation and supervision of information sources, and including public-involved policies. Abbreviations: GM, Genetically modified; GMOs, Genetically modified organisms; AGGMO, Center of Agriculture’s Genetically Modified Organisms’ safety management and policy research organization at Nanjing Agricultural University; MARA, Ministry of Agriculture and Rural Affairs; ¥1 (RMB)≈$6.8 (USD).
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spelling pubmed-92086212022-06-21 Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility Zhang, Mingyang Chen, Zihao Fan, Yubing Cheng, Zhiqiang Lv, Ting Chen, Yuling GM Crops Food Research Article Consumers’ potential reactions toward genetically modified (GM) foods affect their commercial feasibility and determine the decisions of economic agents. Inconsistent information on GM foods has created a sense of uncertainty in Chinese consumers’ mind. This paper studies how the information about risks and benefits of GM foods from major sources influences Chinese consumer intention to purchase GM soybean oil. This analysis uses data from a survey of 880 residents randomly sampled from 13 cities in Jiangsu province. Using a multinomial logit model, we analyze the effects of information consistency and source credibility. The results show because of new information about 17.36% of consumers increase their intention to purchase GM soybean oil, and 15.10% of consumers decrease purchase intention. Compared to consistent information, inconsistent information can maximize change of purchase intention. The attitude change is greatest when there is a moderate difference between the new information and the initial consumer attitude. Furthermore, trust in biotechnology research institutes, government departments about GM, and GM experts are easier to promote consumers to change their intention to purchase GM soybean oil in a positive direction. Finally, we discuss implications for agencies as to strengthening the regulation and supervision of information sources, and including public-involved policies. Abbreviations: GM, Genetically modified; GMOs, Genetically modified organisms; AGGMO, Center of Agriculture’s Genetically Modified Organisms’ safety management and policy research organization at Nanjing Agricultural University; MARA, Ministry of Agriculture and Rural Affairs; ¥1 (RMB)≈$6.8 (USD). Taylor & Francis 2022-01-03 /pmc/articles/PMC9208621/ /pubmed/34979863 http://dx.doi.org/10.1080/21645698.2021.2002627 Text en © 2022 The Author(s). Published with license by Taylor & Francis Group, LLC. https://creativecommons.org/licenses/by/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Article
Zhang, Mingyang
Chen, Zihao
Fan, Yubing
Cheng, Zhiqiang
Lv, Ting
Chen, Yuling
Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility
title Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility
title_full Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility
title_fullStr Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility
title_full_unstemmed Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility
title_short Consumer intention to purchase GM soybean oil in China: effects of information consistency and source credibility
title_sort consumer intention to purchase gm soybean oil in china: effects of information consistency and source credibility
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9208621/
https://www.ncbi.nlm.nih.gov/pubmed/34979863
http://dx.doi.org/10.1080/21645698.2021.2002627
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