Moving the stakeholder journey forward

Though the customer journey (CJ) is gaining traction, its limited customer focus overlooks the dynamics characterizing other stakeholders’ (e.g., employees’/suppliers’) journeys, thus calling for an extension to the stakeholder journey (SJ). Addressing this gap, we advance the SJ, which covers any s...

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Detalles Bibliográficos
Autores principales: Hollebeek, Linda D., Kumar, V., Srivastava, Rajendra K., Clark, Moira K.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Conceptual/Theoretical Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9211785/
https://www.ncbi.nlm.nih.gov/pubmed/35756344
http://dx.doi.org/10.1007/s11747-022-00878-3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9211785/
https://www.ncbi.nlm.nih.gov/pubmed/35756344
http://dx.doi.org/10.1007/s11747-022-00878-3

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