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Strategies for data analytics projects in business performance forecasting: a field study
Data analytics is applied in various fields, including business performance forecasting, but companies struggle with its implementation. Following a cross-sectional field study approach, we make two contributions. First, we elaborate on the central role played by the head controller in generating tr...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9212708/ https://www.ncbi.nlm.nih.gov/pubmed/35756077 http://dx.doi.org/10.1007/s00187-022-00338-7 |