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Can Digit Ratio and Gender Identity Predict Preferences for Consumption Options With a Distinct Gender Image?

This study investigated whether individuals’ preferences for masculine (vs. feminine) consumption options could be predicted by a biological sex cue (the 2D:4D digit ratio; a biomarker linked to prenatal testosterone exposure), and a psychological gender cue (self-perceived gender identity). Chinese...

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Detalles Bibliográficos
Autores principales: Otterbring, Tobias, Elbæk, Christian T., Lu, Chaoren
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9220292/
https://www.ncbi.nlm.nih.gov/pubmed/35756313
http://dx.doi.org/10.3389/fpsyg.2022.923709