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Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention
Gamification is a developing trend that can work on customers' motivation and performance in online business areas. Notwithstanding, it is still vigorously debated as there is a continuous conversation inside the gamification community about whether individual gamification elements may really w...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9220799/ https://www.ncbi.nlm.nih.gov/pubmed/35756248 http://dx.doi.org/10.3389/fpsyg.2022.885619 |