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Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention

Gamification is a developing trend that can work on customers' motivation and performance in online business areas. Notwithstanding, it is still vigorously debated as there is a continuous conversation inside the gamification community about whether individual gamification elements may really w...

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Detalles Bibliográficos
Autores principales:	Wu, Xiaomei, Santana, Silvia
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9220799/ https://www.ncbi.nlm.nih.gov/pubmed/35756248 http://dx.doi.org/10.3389/fpsyg.2022.885619

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