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Social presence for strategic health messages: An examination of state governments' use of Twitter to tackle the Covid-19 pandemic
Scholars investigated the role of social presence theory in numerous communication contexts. However, we have limited knowledge about the impact of social presence strategies on public attention during a pandemic. This study fills this gap by investigating the connections between social presence str...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Inc.
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9221632/ https://www.ncbi.nlm.nih.gov/pubmed/35765689 http://dx.doi.org/10.1016/j.pubrev.2022.102223 |