A Data-Driven Customer Profiling Method for Offline Retailers

In order to accelerate the transformation of offline retailers and improve sales by using big data technology, this paper proposes a data-driven customer profile modeling method based on the collected historical purchase records of offline consumers. This method is mainly divided into three aspects:...

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Detalles Bibliográficos
Autores principales: Zuo, Huahong, Yang, Sike, Wu, Hailong, Guo, Wei, Wang, Lina, Chen, Xiao, Su, Yingqiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9225839/
https://www.ncbi.nlm.nih.gov/pubmed/35755766
http://dx.doi.org/10.1155/2022/8069007

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9225839/
https://www.ncbi.nlm.nih.gov/pubmed/35755766
http://dx.doi.org/10.1155/2022/8069007

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