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Traveler Pro-social Behaviors at Heritage Tourism Sites
This study aimed to explain the development of tourists’ pro-social intentions during heritage tourism within the pandemic context by combining the norm activation model (NAM) and two significant variables in the theory of planned behavior (TPB). The quantitative data analysis results indicated that...
Autores principales: | Zhu, Peng, Chi, Xiaoting, Ryu, Hyungseo Bobby, Ariza-Montes, Antonio, Han, Heesup |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9226447/ https://www.ncbi.nlm.nih.gov/pubmed/35756300 http://dx.doi.org/10.3389/fpsyg.2022.901530 |
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