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How Does Media Use Promote the Purchase of Private Medical Insurance? A Moderated Mediation Model

Various information media (such as TV and the Internet) have become the main channels through which for people to obtain information. Previous studies showed that media use influences the purchase of private medical insurance; however, research on its internal influence mechanism is still relatively...

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Detalles Bibliográficos
Autores principales: Shi, Hao, Gao, Lifei, Wang, Guojun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9226612/
https://www.ncbi.nlm.nih.gov/pubmed/35756258
http://dx.doi.org/10.3389/fpsyg.2022.894195