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How Does Media Use Promote the Purchase of Private Medical Insurance? A Moderated Mediation Model
Various information media (such as TV and the Internet) have become the main channels through which for people to obtain information. Previous studies showed that media use influences the purchase of private medical insurance; however, research on its internal influence mechanism is still relatively...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9226612/ https://www.ncbi.nlm.nih.gov/pubmed/35756258 http://dx.doi.org/10.3389/fpsyg.2022.894195 |