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Revealed consumers’ preferences for fresh produce attributes in Chinese online markets: A case of domestic and imported apples

BACKGROUND: The online market is getting popular today, and consumers’ preferences about products are revealed differently in online and offline markets. Especially, fresh food purchasing online is very different from non-food products due to its unique features such as perishability, low cost and f...

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Detalles Bibliográficos
Autores principales: Wang, H. Holly, Han, Xiao, Jiang, Yu, Wu, Guoyong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9232124/
https://www.ncbi.nlm.nih.gov/pubmed/35749528
http://dx.doi.org/10.1371/journal.pone.0270257