Is the Discount Really Favorable? The Effect of Numeracy on Price Magnitude Judgment: Evidence From Electroencephalography

Attractive price promotion will induce an unreasonable willingness to purchase, especially through shopping. However, it is not clear how numeracy, one of the essential abilities for understanding and applying numbers, influences the process of purchase judgment. In total, 61 participants were recru...

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Detalles Bibliográficos
Autores principales: Huang, Bijuan, Liu, Xiaoyu, Wang, Yangyang, Li, Hongxia, Si, Jiwei, Wang, Dawei, Afzal, Komal
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9234211/
https://www.ncbi.nlm.nih.gov/pubmed/35769701
http://dx.doi.org/10.3389/fnins.2022.817450

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9234211/
https://www.ncbi.nlm.nih.gov/pubmed/35769701
http://dx.doi.org/10.3389/fnins.2022.817450

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