Donation or Advertising? The Role of Market and Non-market Strategies in Corporate Legitimacy

Although existing research has discussed the impact of market strategy or non-market strategy on corporate legitimacy thoroughly, there is limited research on the joint role of the two strategies. Based on the big data analysis of media coverage, this study addresses this research gap by using a sam...

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Detalles Bibliográficos
Autores principales: Liu, Ying, Liu, Wei, Xu, Yingbo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9234552/
https://www.ncbi.nlm.nih.gov/pubmed/35769750
http://dx.doi.org/10.3389/fpsyg.2022.943484

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9234552/
https://www.ncbi.nlm.nih.gov/pubmed/35769750
http://dx.doi.org/10.3389/fpsyg.2022.943484

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