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Donation or Advertising? The Role of Market and Non-market Strategies in Corporate Legitimacy
Although existing research has discussed the impact of market strategy or non-market strategy on corporate legitimacy thoroughly, there is limited research on the joint role of the two strategies. Based on the big data analysis of media coverage, this study addresses this research gap by using a sam...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9234552/ https://www.ncbi.nlm.nih.gov/pubmed/35769750 http://dx.doi.org/10.3389/fpsyg.2022.943484 |