Employing Natural Language Processing as Artificial Intelligence for Analyzing Consumer Opinion Toward Advertisement

With the advent and integration of technology in business, marketers started investing in numerous media platforms to influence the consumer's sentiments. Artificial intelligence has been proved as one of the innovative tools of digitalization to change consumer's media habits. Owing to th...

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Detalles Bibliográficos
Autores principales: Sun, Huilin, Zafar, Muhammad Zeeshan, Hasan, Naveed
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9234938/
https://www.ncbi.nlm.nih.gov/pubmed/35769737
http://dx.doi.org/10.3389/fpsyg.2022.856663

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9234938/
https://www.ncbi.nlm.nih.gov/pubmed/35769737
http://dx.doi.org/10.3389/fpsyg.2022.856663

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