Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment

The challenging competitive situation in the market forces the organizations to recognize the crucial role of branding. Many studies focused on financial and customer perspectives and ignored the importance of employee-based brand building in the organization. Employee-based brand equity plays a vit...

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Detalles Bibliográficos
Autor principal: Liu, Han
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9237456/
https://www.ncbi.nlm.nih.gov/pubmed/35774970
http://dx.doi.org/10.3389/fpsyg.2022.924139

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9237456/
https://www.ncbi.nlm.nih.gov/pubmed/35774970
http://dx.doi.org/10.3389/fpsyg.2022.924139

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