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Development of the UNC Perceived Message Effectiveness Scale for Youth
PURPOSE: Tobacco prevention media campaigns are an important tool to address youth tobacco use. We developed a theory-based perceived message effectiveness (PME) Scale to use when vetting messages for campaigns. METHODS: Participants were a national sample of N=623 US adolescents (ages 13–17 years)...
Autores principales: | , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9238328/ https://www.ncbi.nlm.nih.gov/pubmed/34930810 http://dx.doi.org/10.1136/tobaccocontrol-2021-056929 |