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Development of the UNC Perceived Message Effectiveness Scale for Youth

PURPOSE: Tobacco prevention media campaigns are an important tool to address youth tobacco use. We developed a theory-based perceived message effectiveness (PME) Scale to use when vetting messages for campaigns. METHODS: Participants were a national sample of N=623 US adolescents (ages 13–17 years)...

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Detalles Bibliográficos
Autores principales: Noar, Seth M, Gottfredson, Nisha, Vereen, Rhyan N, Kurtzman, Rachel, Sheldon, Jennifer Mendel, Adams, Elizabeth, Hall, Marissa G, Brewer, Noel T
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9238328/
https://www.ncbi.nlm.nih.gov/pubmed/34930810
http://dx.doi.org/10.1136/tobaccocontrol-2021-056929