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Development of the UNC Perceived Message Effectiveness Scale for Youth

PURPOSE: Tobacco prevention media campaigns are an important tool to address youth tobacco use. We developed a theory-based perceived message effectiveness (PME) Scale to use when vetting messages for campaigns. METHODS: Participants were a national sample of N=623 US adolescents (ages 13–17 years)...

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Detalles Bibliográficos
Autores principales:	Noar, Seth M, Gottfredson, Nisha, Vereen, Rhyan N, Kurtzman, Rachel, Sheldon, Jennifer Mendel, Adams, Elizabeth, Hall, Marissa G, Brewer, Noel T
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BMJ Publishing Group 2023
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9238328/ https://www.ncbi.nlm.nih.gov/pubmed/34930810 http://dx.doi.org/10.1136/tobaccocontrol-2021-056929

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