Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and non-alcoholic beverages on TikTok

INTRODUCTION: TikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated...

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Detalles Bibliográficos
Autores principales: Brooks, Ruby, Christidis, Rebecca, Carah, Nicholas, Kelly, Bridget, Martino, Florentine, Backholer, Kathryn
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9240823/
https://www.ncbi.nlm.nih.gov/pubmed/35879104
http://dx.doi.org/10.1136/bmjgh-2022-009112

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9240823/
https://www.ncbi.nlm.nih.gov/pubmed/35879104
http://dx.doi.org/10.1136/bmjgh-2022-009112

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