Understanding reviewer characteristics in online reviews via network structural positions

With the prevalence of online review websites, understanding online reviewer characteristics has become important, as such an understanding provides brand managers with opportunities to segment their markets, target influencers, and develop effective marketing strategies. Nonetheless, past studies h...

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Detalles Bibliográficos
Autor principal: Wang, Hui-Ju
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Research Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9243715/
https://www.ncbi.nlm.nih.gov/pubmed/35789703
http://dx.doi.org/10.1007/s12525-022-00561-z

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9243715/
https://www.ncbi.nlm.nih.gov/pubmed/35789703
http://dx.doi.org/10.1007/s12525-022-00561-z

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