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Understanding reviewer characteristics in online reviews via network structural positions
With the prevalence of online review websites, understanding online reviewer characteristics has become important, as such an understanding provides brand managers with opportunities to segment their markets, target influencers, and develop effective marketing strategies. Nonetheless, past studies h...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Berlin Heidelberg
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9243715/ https://www.ncbi.nlm.nih.gov/pubmed/35789703 http://dx.doi.org/10.1007/s12525-022-00561-z |