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Asymmetrical impact of service attribute performance on consumer satisfaction: an asymmetric impact-attention-performance analysis
Analyzing the asymmetrical effects of service attribute performance on customer satisfaction can identify the different effects of service attributes on overall satisfaction at different levels of performance; it can compensate for the shortcomings of conventional linear regression analysis. Previou...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9243898/ http://dx.doi.org/10.1007/s40558-022-00226-9 |