Linking psychological needs, perceived financial well-being and loyalty: the role of commercial banks

This research examines the role of commercial banks in influencing customers’ perceived financial well-being under the basic psychological need theory and the impact of customers’ perception of financial health on their bank loyalty. We firstly conducted in-depth interviews to explore bank-related f...

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Detalles Bibliográficos
Autores principales: Hoang, Dung Phuong, Nguyen, Thi Hong Hai, Vuong, Nham Linh, Van Luong, Dat
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9244517/
http://dx.doi.org/10.1057/s41264-022-00170-z

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9244517/
http://dx.doi.org/10.1057/s41264-022-00170-z

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