Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing. With the surging popularity of AR in marketing practice, academic efforts to investigate its effects on consumer experience, response, and behavior have increased significant...

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Detalles Bibliográficos
Autores principales: Du, Zhao, Liu, Jun, Wang, Tianjiao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9244620/
https://www.ncbi.nlm.nih.gov/pubmed/35783783
http://dx.doi.org/10.3389/fpsyg.2022.925963

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9244620/
https://www.ncbi.nlm.nih.gov/pubmed/35783783
http://dx.doi.org/10.3389/fpsyg.2022.925963

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